I collaborated on a comedic social spot for Manscaped's Crop Preserver, focusing on the product's key benefit: keeping men comfortable and confident all day. The concept used lighthearted humor to showcase the daily struggles of staying fresh, with relatable scenarios and witty dialogue that resonated with the target audience.
The spot leaned into Manscaped’s signature playful tone, pairing clever writing with dynamic visuals to emphasize the Crop Preserver’s sweat-reducing, anti-chafing properties. My role included overseeing creative execution, from storyboard development to editing, ensuring the humor landed while maintaining the brand’s polished aesthetic.
The campaign generated significant social engagement, increasing awareness for Manscaped’s product line, all while keeping viewers laughing and engaging with the online community.
Client: Manscaped
EP: Chris Gronau
Production: Three Omens
Director: Ian Harrington
AD|Editor|GRX: Ryan Sabo
